I want to see brands, players, and fans continue to engage in a constructive manner and be open to talk about things affecting our communities

Keywords: adidas , blm , hcbu , nba bubble , nba return , new balance , sneaker culture , sneaker design , sneaker industry

If 2020 has taught us anything it’s that we need to be flexible and adaptable. If we want to exist in this new way of life, it’s important for everyone to take note of what changes have been made for the better. Things like increased remote work, being better about spending and appreciating time with family, and being grateful for our first responders and essential workers. I hope as we transition into the new year, regardless of our state with Covid-19, we see brands continue to be flexible and adaptable. Brands have too often sat on the sidelines while players spoke up against injustices, and now we finally see them putting their money where their mouths are. My hope is that this isn’t a one time thing; I hope to see brands continue to show accountability for the players they represent and ensure the communities they market to be supported, represented, and respected. 


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